Why Prioritising Yourself Isn’t Selfish

Lately in session, I’ve noticed one word coming up again and again in conversations with clients: "selfish." It seems to creep into the dialogue whenever the topic shifts toward self-care, setting boundaries, or simply taking a moment to pause and recharge. Time and time again, clients express hesitation about doing something for themselves, held back by a weighty mix of guilt and the fear of being labeled as selfish.

And yet, in a world where individuals often sacrifice their well-being to support others—whether they’re managing family, career, or caregiving responsibilities—the concept of “selfish” needs re-evaluation. Could prioritising self-care, in fact, be a sustainable approach that enhances our capacity to care for others in the long term?

The Cost of Self-Sacrifice

Many of us were raised to value selflessness and place others' needs above our own, which can indeed be a noble trait. However, when self-sacrifice becomes a daily habit rather than an occasional choice, the consequences accumulate. Over time, we may lose sight of our own needs and values, which can lead to frustration, exhaustion, and eventually, burnout. In supporting others, we may remain in a job or a relationship that drains us, or we may forego activities that bring us joy and personal fulfilment—all to avoid disappointing those around us.

This self-sacrificing mindset can create patterns where others come to expect constant availability and support from us, often without acknowledgment. As we continue to put others first, we can lose our sense of self-worth, feeling unappreciated and empty. Ironically, this neglect is what often leads to burnout—a signal that we cannot sustain this pace indefinitely without consequence.

The Power of Reflection

Burnout can serve as a powerful catalyst, urging us to step back and consider the toll that prolonged self-neglect has taken. This reflection period can be daunting, as it challenges deeply held beliefs about prioritising others and may bring feelings of guilt or fear of disappointing loved ones or colleagues. Yet, the shift toward honouring our own needs is not a betrayal of others but rather a path to living more authentically and sustainably.

For many people, this period of introspection reveals patterns of behaviour that stem from core beliefs about self-worth and the need for validation from others. Taking the time to examine and adjust these beliefs can help realign our actions with our personal values and long-term goals. Rather than sacrificing our well-being, we can learn to care for ourselves in a way that supports a balanced, authentic life.

The Essential Role of Self-Care in Sustained Well-Being

The reality is, we cannot be available, effective, or present for others if we ignore our own needs. Putting energy into self-care is not only a way to maintain our well-being; it’s an essential foundation that allows us to support others more effectively. When we prioritise our needs, we have the capacity to show up for others with empathy, resilience, and strength. Living in alignment with our true selves isn’t just beneficial for us—it allows us to cultivate healthier relationships, set boundaries that support mutual respect, and model the importance of self-care for those around us.

This shift in mindset—from viewing self-care as "selfish" to recognising it as essential—is vital for long-term well-being. By making time for our own needs, we create a more sustainable life, where we are equipped to care for others without losing ourselves. It’s time we all remember self-care is not just an option; it’s a necessity for living a life that’s authentically ours.

Corrie xo

Want to learn more?

Let's Chat